best dressed !

These are my two favourite photogfraphs from our final selection and in myopinion they are the strongest photographs to.

Fashion 101 !

With our new, more high end concept in place. We had to consider how this related to education. The fact that we were carrying out our photo shoot in a Library linked our project to our inspiration. Also, whilst in the Library Amy Newton (Photographer) discovered a copy of a book called The Fashion Book. Our concept then developed into people being in the Library educating themselves about fashion and styling.



Here are a few photographs from our photoshoot !

let's play dress up in the library ?

With the new concept in place, the styling for the photo shoot had to be completed. I was personally more excited about this concept as it was more fashion based rather then costume. 

For the different looks for each model I drew inspiration from this seasons collections and from garments I owned myself.

This is dress is from my own wardrobe !

I took references from the Spring 2011 R-T-W Balmain collection !

The busy print of the dress reminded me of Jean Paul Gaultier's Spring 2011 R-T-W collection !

This sheer fabric shirt is from my own wardrobe !

I was inspired by Hannah Marshall's Spring 2011 R-T-W collection and her use of sheer fabrics for her garments.

We sourced this blazer jacket from the high street !

The jacket we sourced in reminiscent of 3.1 Phillip Lim's Spring 2011 R-T-W collection !

These wet look leggings are from my wardrobe ! 

For the male models look we took inspiration from the Spring 2011 R-T-W collection of Burberry Prorsum !

125 years of happiness !

This year Coco Cola celebrates 125 years of producing everyones favourite soft drink.

The brand has opted for a 1950's vintage looking branding and advertising for the occasion.

I have found this old Coco Cola advert to commemorate this occasion, 

starring my icon Marilyn Monroe.

high school to high end !

During our seminar we were given the opportunity to look at other Fashion Photography groups work and my group and I were horrified to discover that another group had completed their photo shoot and had used the same concept of ours. 

This was a major crisis point as we had already selected models and completed the styling. Although at this point  we were over half way through this project we decided to change our concept entirely as we didn't want our work being compared with another groups.

After much brainstorming and researching we decided to keep the location of the Library for our photo shoot the same. Our new concept is about people being educated about style and fashion. We have decided to keep the models the same and style them in on trend, editorial outfits that wold look out of place in a University Library, the models would then be surrounded by books on fashion related subjects such as style, fashion houses and designers We collectively agreed that the poses of the model should be more editorial and less movement sequence which was the sort of poses we wanted for our initial concept.

Through different resources I have collected images portraying examples of editorial poses we can consider and use as inspiration.

Testing ! Testing ! 1, 2, 3 !

 After many meetings, discussions, debates, deliberations, back and forth, whatever you may want to call it ! The res of the Fashion Photography group and myself finally decided on a concept for this ongoing project based on the word 'Education'. Our concept is based on the idea of typical stereotypes within high school; the jock, the bimbo. the geek, the timid emo, the bitchy daddy's girls. The idea for the photo shoot is to style our selected models as fashion forward versions of these stereotypes and to photograph them within our chosen location, which is the library. We decided to shoot within the library as our chosen location due to the fact of the vast research and knowledge within a library which in turn leads to educating the people inside. 

With our concept in mind we carried out a test shoot on location to consider both the photography, styling and the concept as a whole.

Our group met up after the photo shoot to discuss the outcome of the photo shoot. It was a unanimous vote that the model was not suitable for the look we were after. Although the styling was successful, it could of worked better if the model wasn't as thin as she was. Also, it was noticed by the make up artist and from close up shots of the model that she had bad skin. So we have decided to source another model for this look from Model Mayhem.