From the good like Madonna and H&M ! Lily Allen and Chanel !
It has come to my attention that the latest craze in celebrity and designer endorsements, is sticking your name on a good old bottle of pop !
In 2008, Selfridges released a collection of Diet Coke bottles that Patricia Field (Stylist from Sex and the City) created for a limited City Collection. The collection featured cartoon imagery with each of the four bottle representing a different aspect of a woman's life: gold for career, red for passion, pink for love and turquoise for fashion. Patricia Field follows in the footsteps of Matthew Williamson, Jonathan Saunders,Julian MacDonald and Manolo Blahnik who have also designed for the Diet Coke company.
In April of this year it was the turn of Karl Lagerfeld who provided is impeccable and stylish taste to Coca Cola. After all he is the man who once said "Fashion is the healthiest motivation for losing weight". The Coca Cola Light aluminium bottle is dressed up in Karl Lagerfeld's side profile silhouette, with his signature suit and pony tail easy to depict. The bottle comes housed in a specially designed box which looks like a closet, with a discreet drawer hiding and accompanying bottle opener.
Dita Von Teese who has been endorsing sparkling water brand Perrier since 2007, has turned up the fizz and become a YouTube marketing viral sensation with her latest ad campaign for the brand. I couldn't find the full advert but here's a quick clip that will change the image of water forever.
To honour Dita, Perrier has released a limited edition version of its cans and the famous green teardrop-shaped bottles which are graced with Dita's image.