Tuesday, 14 September 2010

Topflop ?

Speculation has erupted after it was reported that Kate Moss had been dropped by Topshop. Poor sales, clashes with Sir Philip Green and even rumours of Green's daughter replacing the supermodel have all been circulating. But the truth can now be revealed . . .

It was in 2007 that Kate Moss launched her first collection for Topshop. She was reportedly payed £3 million for her designs. At the launch at their flagship store in London's Oxford Circus, over 2,000 women queued up outsides, with the police drafted in to control the frenzy.

The supermodel's annual earnings leaped from £2 million to a staggering £9 million. It seemed the 'Cocaine Kate' scandal was a thing of the past as the model released her own scent and fronted many ad campaigns including Balmain, Longchamp and Louis Vuitton.


There is no dispute that the first few collections launched by Kate Moss were a massive success, with stock selling out within literally hours of them launching. However, after collaborating for four years, popularity has hindered for Kate Moss for Topshop. When Moss' name became a brand she became attainable and after four collections it seemed Kate Moss had lost her popularity, uniqueness and her edge.
Some fashion commentators going as far as to say the brand is now an overkill and Moss is to old for the brand. It is evident that new fashion icons have more of an influence including Fearne Cotton, Daisy Lowe and Alexa Chung. With the age of models scrutinised by the fashion world does this mean that Moss is reaching her sell by date. Kate Moss has been lucky to have had her profile last for this long but in the upcoming years Moss may have to consider working for non fashion brands. On the other hand Kate Moss has achieved success that no other model in the industry has achieved, including being in the same class of supermodels as Naomi Campbell,Cindy Crawford and Claudia Schiffer. Gracing this months issue of British Vogue for her 30th cover of the magazine, not forgetting she is the face of Balmain and Longchamp (as stated above). What will Kate do next ?

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