Wednesday, 13 April 2011

I love you Won Hundred times over !

This weeks posts on's Daily Blog comes courtesy of Susan Walsh, as she gets a sneek peek at the look book of Won Hundred's Autumn/Winter 2011/2012 collection.

The distinguished and unique brand was established by veteran designer Nikolaj Nielsen. His design background and experience is in denim. His motive was to challenge the way in which his native Denmark grasped the concept of fashion.Won Hundred's Autumn/Winter 2011/2012 designs are inspired by the concept of subculture in both the desire to belong to a group but yet on the other hand distinguish oneself from the rest of the pack. The collection translates the same initiative and resourceful nature of the Mods of the 1960's, who when unable to find any slim fitted menswear pants utilized oversized knitwear to disguise this fact; ensuring the silhouette remained in tune with mod aesthetics. This style illusion is reflected in highly textured long woollen jumpers and cardigans in cashmere and mohair that slouch over trousers. The a-line, a cut instrumental to this era's look is the choice mould for skirts and dresses. Colour complies to a modest palette in the form of burgundy, grey, navy, white and black as these hues are marked by a 'make do and mend' ethos. 

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